#48 Exploring Product Led Sales in B2B SaaS with Vincent Jong

Vincent is the VP of Product at Dealfront as well as a founder and author.

He discusses his experience as a founder and his work in the B2B SaaS space, focusing on the concept of product-led sales. He shares insights from his experience at Dealfront and explains the challenges and motivations behind writing a book on the topic.

In the episode, we discuss:

• The concept of product-led sales and its evolution in the B2B SaaS space
• The challenges and motivations behind writing a book
• The decision-making process
• Leveraging AI and tools for efficiency
• Strategic planning, automation,
• Discipline, consistency, and the ability to take calculated risks
And so much more

Vincent:

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Dealfront:

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Growth Machines:

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Connected Product:

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#49 Social Growth: How to start, how to keep going and everything in-between with Yasin Mammeri

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#47 Building a community for start-up marketers with Lottie Unwin