Byron Grealy Byron Grealy

Influence

Lewis Howes’ School of Greatness podcast had an interview with Robert Cialdini. He has written many books on influence and the best ways to communicate to get what we want. In each of the 7 main influences, he was able to refer to anecdotes, studies or A/B testing to help get his points across. I find it interesting that we are influenced a lot easier than we would like to think.

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